With more than 500,000 new businesses being launched every month it’s clear that the competition is more than fierce. Starting your own business from scratch and staying afloat is challenging enough on its own, not to mention the obstacles an ambitious entrepreneur needs to overcome if they want to see their business scaling.  However, people like Pavel Melnikov are there …

An email newsletter is one of the latest trends in marketing tools that business owners nowadays use. A newsletter is essential, especially for people looking to connect with their customers and keep them as close as possible. However, most beginners find it hard to use it because they know limited or nothing about its aspects. This article has created a …

A lot of times, it is quite common for businesses to simply rely online on their marketing strategies. And there really is no shame in that. By going online, it becomes easy to reach your market. You also have the upper hand considering that it doesn’t have to be costly. One aspect of online marketing that has become popular over …

If you are planning to start your business, it is crucial that you also assess the risks. You have to understand that having your own business can be a good or a bad idea. However, it is a learning experience nonetheless. You have to understand that there are strategies that you can do to minimize the risks that you are …

A business becomes successful at times not only because of the product but also because of the things consumers associate with the brand. How exactly are you going to create a brand for your company? First, you have to understand the first thing that your audience is going to notice. Be sure that the name of your company is catchy …